Sales forecasts for existing consumer products and services: Do purchase intentions contribute to accuracy?
نویسندگان
چکیده
منابع مشابه
Sales Forecasts for Existing Consumer Products and Services: Do Purchase Intentions Contribute to Accuracy?
Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example, no research has been able to demonstrate that intentions-based forecasts can improve upon a simple ext...
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ژورنال
عنوان ژورنال: International Journal of Forecasting
سال: 2000
ISSN: 0169-2070
DOI: 10.1016/s0169-2070(00)00058-3